practical training for everyone working with cheese
Join our 16-stop UK tour for free, practical training designed by independent producers to sharpen your expertise.
OUR MISSION
To deliver free education for everyone working with cheese, from farm shops to chefs, from first counter jobs to wholesale careers, funded by producers who believe knowledge builds a more confident market.
WHO WE HELP TRAIN
Farm
Shops
Your cheese counter is one of your highest-margin opportunities. Give your team the knowledge to talk about British and Irish cheese with confidence and turn browsers into buyers.
Deli
Counters
The best thing behind a deli counter is someone who genuinely knows what they're selling. We give counter staff the confidence to recommend, describe and sell with authority every day.
Wholesale & Distribution
Better product knowledge means stronger ranging decisions and better conversations with your retail customers. We help wholesale & distribution understand the cheese they represent & why it matters.
Chefs & Hospitality
From curating a cheese course to answering a guest's question at the table knowing your cheese changes everything. We give hospitality teams the product knowledge to do it properly.
And
Many More
Buyer, food hall manager, restaurant buyer or just starting out if cheese is part of what you do, there is a place for you on the CK Tour.
What to expect on your FREE tour day
We provide a full day of commercially-focused cheese training, specifically designed to help you sell the products your customers want. This isn’t just theory; it’s a practical toolkit for modern food businesses.
On the day, we dive into:
- The Essentials: Understanding milk profiles and regionality through the lens of our five founding producers.
- Sensory Sales: Learning to describe flavors in a way that resonates with your specific customer base.
- Counter Skills: Professional techniques for precision and practical cutting and high-impact presentation.
- Maximizing Margin: Strategic pairing of cheese with drinks and pantry staples to boost your average transaction value.
- Stock Strategy: How to curate a high-performing range and manage seasonal demand cycles.
- Partner Stories: Direct insights from our founding makers—giving you the "story behind the cheese" to share across the counter.
We run sessions across the UK & Ireland in 2026 - Edinburgh, Birmingham, Cardiff, Dublin, Bristol, Manchester, London, Glasgow, and more. Hit Find a Course Near You to see dates and register for free.
OUR VALUES
Knowledge
Drives
Sales
Training designed to build confidence and turn understanding into practical, commercial value from day one.
Built for
customer-facing
teams
Practical and relevant not academic. Created for retail & hospitality environments for everyday customer conversations.
Producer-backed,
education-led
Funded by producers, focused on building knowledge and confidence across the category.
Provenance
creates
value
Stories of origin and craft help sell. Provenance builds confidence and supports stronger relations and sales?
A growing
Cheese
Community
Open to all deli counter roles, seasoned buyers & hospitality teams. Shared knowledge strengthens the community.
Meet the partners
We are able to deliver these free courses thanks to the support from some great companies.
The Cheese Knowledge Tour is made possible by six founding producers: Carron Lodge, Cooleeney Cheese, Long Clawson Dairy, Isle of Mull Cheese, Stag Bakeries, and Gruyère.
Their products feature throughout the training as real, sourceable examples - not advertising. They fund the programme because they believe that a more educated cheese community is good for the whole industry.
We are able to deliver these free courses thanks to the support from some great companies